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The Eric Carle Museum
of Picture Book Art
  • 125 West Bay Road
  • Amherst, MA 01002
Hours
  • Tues. – Fri. 10am – 4pm
  • Saturday 10am – 5pm
  • Sunday 12pm – 5pm

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Leonard Weisgard press release

The Eric Carle Museum of Picture Book Art Presents  Magician of the Modern: The Art of Leonard Weisgard

(Amherst, MA—December 22, 2015) The Eric Carle Museum of Picture Book Art is pleased to present Magician of the Modern: The Art of Leonard Weisgard, on view from March 8 to June 5, 2016. This major American retrospective celebrates the award-winning career of renowned picture book illustrator Leonard Weisgard and marks the 100th anniversary of his birth. Weisgard (1916-2000) was the first American illustrator to bring the dynamic new visual language of modernism to the picture book. In a career that spanned six decades and over 200 publications, Weisgard rewrote the rules for illustrating books for the youngest ages, discarding the sentimental realism of the past in favor of a kinetic, playful, semi-abstract approach.

Weisgard’s interest in the quality of children’s books began when he was just eight years old. As a schoolboy in New York City, he was dissatisfied with the books supplied by the public schools he attended. He found the illustrations monotonous and thought that the world “could not be all that dreary and limited to only one color.” He went on to study dance with Martha Graham and prepared for a career in modern dance. But when a leg injury dashed his hopes in that direction, he pivoted to graphic design and, with encouragement from a high school art instructor, enrolled in the art teacher-training program of Brooklyn’s Pratt Institute. Weisgard was still a student at Pratt when he published his first illustrations in Vogue, Harper’s Bazaar, House and Garden, The American Magazine, and Good Housekeeping. He was just 21 in 1937 when The New Yorker accepted his first cover design. That same year, he also published a picture book, Suki: The Siamese Pussy, followed by an adaptation of Cinderella.

In 1938, Weisgard met Margaret Wise Brown, a preternaturally gifted picture-book writer who shared his quest to create modern books for modern children. They searched for novel ways to introduce interactive elements—questions to answer, pictorial details to spot—within the text and illustrations in their books. Weisgard and Brown collaborated on dozens of experimental picture books, including many informed by Brown’s studies at New York’s progressive Bank Street School, where children’s acute sensorial awareness and curiosity about the world they experienced daily were considered keys to learning. In 1939 The Noisy Book was published, the first of more than two dozen collaborations with Brown. Their 1947 book, The Little Island, which Brown wrote under the pseudonym Golden MacDonald, won the Caldecott Medal, an annual award bestowed by the American Library Association.  

Magician of the Modern: The Art of Leonard Weisgard, which brings together 90 original illustrations representing every major phase of his career, was curated by children’s literature expert Leonard S. Marcus. Peter Roos, associate professor of art at Keene State College and a lender to the exhibition, provided Marcus and The Carle invaluable help in bringing the exhibition to fruition. Original art from Cinderella (1939), Red Light/Green Light (1944), The Little Island (1946), The Golden Egg Book (1947), Pelican Here/Pelican There (1948), The Important Book (1949), and The Funny Bunny Factory (1950), among others, will be on display. Also featured is the artist’s drawing table, a sampling of his art materials, archival photographs, and examples of Weisgard’s New Yorker and other editorial and commercial art. Like many Modernists, Weisgard felt a special affinity for na├»ve or primitive art, and as his career gained momentum, he became a major collector of American folk art. The exhibition represents this important aspect of his aesthetic with a hand-painted 19th-century New England cupboard formerly in the artist’s collection. Finally, the exhibition showcases Weisgard’s mentoring role with a first-edition copy of a 1951 picture book by the as-yet-unknown Maurice Sendak, in which Weisgard is credited as “art consultant.”

Weisgard, who moved with his family to Denmark in 1969, used a wide range of colors and media in his books, including gouache, poster paint, crayon, chalk, and pen and ink. Books, he said, “have always, for as long as I can recall, been a source of real magic in this wildly confusing world.”

When Weisgard died in 2000 at the age of 83, his three adult children inherited 13 steamer trunks full of his manuscripts, research materials, and original artwork. After selecting what they wanted to keep, they gifted 145 illustrations—works featuring the fertile collaboration between Weisgard and Brown—to The Eric Carle Museum of Picture Book Art. “We’d like to acknowledge our great debt to Leonard S. Marcus, who has been an incredible help in the years since our father’s death,” said Abby Weisgard, the oldest of the artist’s three children. “He was the one to connect us to The Carle. Thanks to Leonard and the museum, our father’s artwork will be seen and studied far into the future.”

Many of the works donated to the Museum required conservation treatment after being stored in a barn in Denmark without the benefits of proper climate control. The Carle has fully restored 20 paintings to their original splendor and will debut them in the exhibition. The Museum has also begun remediation work on the remaining 125 pieces, a project made possible by a grant from the Institute of Museum and Library Services (#MA-30-15-0466-15). The museum’s collection staff is working closely with the Williamstown Art Conservation Center on this project, which promises to have a long-lasting impact on the care and maintenance of its permanent collection.

“Since its inception in 2002, The Carle has received thousands of gifts of original art from collectors, artists, and artists’ families eager to help the museum build a world-class collection,” says Chief Curator Ellen Keiter. “The Weisgard collection at The Carle—highlighting the extraordinary collaboration of two of the titans of 20th-century children’s literature—is a significant addition. We are honored to preserve Weisgard’s legacy and proud to include his name alongside those of Leo Lionni, William Steig, Arnold Lobel, and others whose work we have deep holdings in.”

Exhibition Catalog

The Carle has produced a 32-page exhibition catalog for Magician of the Modern: The Art of Leonard Weisgard, featuring an essay by children’s literature expert Leonard S. Marcus, who also curated the exhibition. It is available in The Carle Museum Bookshop. 

Members Opening Reception

Magician of the Modern: The Art of Leonard Weisgard

Saturday, March 12, 5:00 – 7:00 pm

6:15 Modernist in the Nursery: The Art of Legendary Illustrator Leonard Weisgard

Leonard Weisgard boldly led 20th-century American children’s book art into the modern age as the illustrator of dozens of groundbreaking picture books, including more than 20 written by Margaret Wise Brown. In this illustrated talk by historian and curator Leonard S. Marcus, find out how Weisgard re-made the picture book in the liberating spirit of Cubism and streamlined modern design.

Gallery Talk

Magician of the Modern: The Art of Leonard Weisgard with

Guest Curator Leonard S. Marcus

Sunday, March 13, 2016

2:00 pm                                                                                                   

About The Carle

The mission of The Eric Carle Museum of Picture Book Art, a non-profit organization in Amherst, MA, is to inspire a love of art and reading through picture books.  The only full-scale museum of its kind in the United States, The Carle collects, preserves, presents, and celebrates picture books and picture book illustrations from around the world.  In addition to underscoring the cultural, historical, and artistic significance of picture books and their art form, The Carle offers educational programs that provide a foundation for arts integration and literacy. 

Eric Carle and the late Barbara Carle founded the Museum in November 2002.  Eric Carle is the renowned author and illustrator of more than 70 books, including the 1969 classic The Very Hungry Caterpillar.  Since opening, the 40,000-square foot facility has served more than half a million visitors, including 30,000 schoolchildren.  Its extensive resources include a collection of more than 12,000 picture book illustrations, three art galleries, an art studio, a theater, picture book and scholarly libraries, and educational programs for families, scholars, educators, and schoolchildren.  Educational offerings include professional training for educators around the country.  Museum hours are Tuesday through Friday 10 a.m. to 4 p.m., Saturday 10 a.m. to 5 p.m., and Sunday 12 noon to 5 p.m.  Open Mondays in July and August and during MA school vacation weeks.  Admission is $9 for adults, $6 for children under 18, and $22.50 for a family of four. For further information and directions, call 413-658-1100 or visit the Museum’s website at www.carlemuseum.org.

IMAGES ARE AVAILABLE FOR REPRODUCTION. For additional press information and/or images, please contact Sandy Soderberg, Marketing Manager (413) 658–1105 / sandys@carlemuseum.org

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