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The Eric Carle Museum
of Picture Book Art
  • 125 West Bay Road
  • Amherst, MA 01002


  • Thursday, Friday 10 am - 4 pm
  • Saturday 10 am - 5 pm
  • Sunday 12 pm - 5 pm

Closed Monday,Tuesday, Wednesday

Accessibility Information

Visit the carle



At The Carle: BookTalk with Norton Juster

Have you been following our Shop's BookTalk series? One Sunday each month we invite a children's author or illustrator to our store to talk with us about their books, their work and their childhoods. At 11:30 (before the rest of the Museum even opens) our own Andy Laties, playfully interviews the guest in front of the Shop and everyone is take a seat and join in. READ MORE

Too Bad, Ants! (A Halloween Unmasking)

It’s Halloween the day after tomorrow, that most perplexing of holidays, when everybody nice and safe puts on the mask of danger and death, and everyone laughs in the face of the very scariest things. READ MORE

eBooks On The Road

A few weeks ago I was returning from a trip to Nantucket and the evening ferry was nearly empty. An energetic three-year-old boy was rushing about uncontrollably. His anxious mother announced that she was downloading a book for him. A few minutes later I heard a cartoon voice narrating a pirate story. I looked over, and saw the mother holding her iPad with the screen facing forward, as the now-rapt, standing child watched the ?book? on the iPad screen tell its story. I admit I was appalled to understand that the machine had replaced the mother?s voice. READ MORE

How Can I Get My Book Into Your Store -- Part Two

It's hard to convince a bookstore to sell your book. Back in 1993 an editor I know was in Chicago for a sales meeting, and stopped by my store---The Children's Bookstore---with her marketing director. We went out to lunch. She told me that Barnes & Noble hadn't been stocking many of her children's books, so her team had come up with a clever strategem to bypass the B&N buyers. The editor and her marketing director had visited the B&N branch on the Upper West Side of New York City, and surreptitiously placed several books they had published right onto the B&N shelves. READ MORE

How Can I Get My Book Into Your Store? -- Part One

“Do you have any books about Charles Darwin?” the anxious customer inquired. “Yes,” I answered, “I have one by Peter Sis, one illustrated by Mary Azarian….” I realized that I wasn’t responding the way she wanted me to. READ MORE

My Fairy Tale Life, By Lisbeth Zwerger

A few hours ago Lisbeth Zwerger walked into the The Carle and I told her the fairy tale story of why she is responsible for me being here, running The Carle’s bookshop.  She was surprised, because we had never met before! READ MORE

When "What's Good For A Three Year Old?" Means "What's Good For A Thirty Year Old?"

Tis the season of friends and  relations, when "What's good for a three year old?" may mean "I don't know anything about the child I'm shopping for." How's a bookseller to help? I ask about the parents. Personal interests, musical tastes, favorite vacation activities: clues to family lifestyle. Because these book-buyers are shopping for a family gift, and books they'll choose must match parental values. READ MORE

The Carle Book Shop Blog Goes Live

Welcome to The Eric Carle Museum Bookstore's new blog. This multivocal hodgepodge of opinions, queries and book reviews aims to entertain and engage. Our blogging team is: Super-duper Barbara Elleman, Higgledy-piggledy Andy Laties, and Razzle-dazzle Eliza Brown. Can we write a couple of fun and useful posts each week? Like Eric Carle's inspiring menagerie of humble bugs, we won't quit trying. We hope you like our show. READ MORE

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