Search form

The Eric Carle Museum
of Picture Book Art
  • 125 West Bay Road
  • Amherst, MA 01002


  • Thursday, Friday 10 am - 4 pm
  • Saturday 10 am - 5 pm
  • Sunday 12 pm - 5 pm

Closed Monday,Tuesday, Wednesday

Accessibility Information

Visit the carle


2018 Friendiversary press release

The Eric Carle Museum of Picture Book Art to Offer Free Admission, Free Books at Friendiversary Celebration

(Amherst, MA--January 22, 2018) The Eric Carle Museum of Picture Book Art will host a free day on Saturday, February 10 for Friendiversary--an annual celebration of reading and friendship featuring the beloved characters Elephant & Piggie, created by Mo Willems. Now in its seventh year, Friendiversary is an initiative of First Book, a non-profit organization that provides books and educational resources for children in need. Children attending The Carle's Friendiversary celebration will receive a free book from the popular Elephant & Piggie series, compliments of Disney Publishing Worldwide (while supplies last).  
The annual event will include friendship-themed storytimes and interactive programs, including The Center Dance Studio which will kick off an Elephant & Piggie-style dance party inspired by Mo Willems' book, Elephants Cannot Dance. Films, art activities, storytimes, and visits from the costume characters Elephant & Piggie will add to the day. Guests can also enjoy The Carle's current exhibitions, The Art of Eric Carle: Night; Treasures from the Collection: A 15 Year Celebration; and Eighty Years of Caldecott Books.
FREE round-trip bus transportation from Holyoke and Greenfield will be provided, courtesy of King Ward Coach Lines. Seating is limited. Call 413-559-6301 or email to reserve bus seats.
"The Carle is a terrific resource for the community, and we are proud to be able to host such an exciting free day for new and long-standing families and friends," said Rebecca Miller Goggins, director of development at The Carle. "We are grateful to our sponsoring organizations and to the Museum's donors Michael and Rebecca Neidorf who provided funds that allowed us to add special activities and encourage even more visitors to join the celebration."
Click here for a complete schedule of Saturday's event at The Carle.
About The Carle:

The mission of The Eric Carle Museum of Picture Book Art, a non-profit organization in Amherst, MA, is to inspire a love of art and reading through picture books. A leading advocate in its field, The Carle collects, preserves, presents, and celebrates picture books and picture-book illustrations from around the world. In addition to underscoring the cultural, historical, and artistic significance of picture books and their art form, The Carle offers educational programs that provide a foundation for arts integration and literacy.
Eric Carle and his wife, the late Barbara Carle, co-founded the Museum in November 2002. Carle is the renowned author and illustrator of more than 70 books, including the 1969 classic The Very Hungry Caterpillar. Since opening, the 43,000-square foot facility has served more than 750,000 visitors, including 50,000 schoolchildren. The Carle houses more than 11,000 objects, including 7,300 permanent collection illustrations. The Carle has three art galleries, an art studio, a theater, picture book and scholarly libraries, and educational programs for families, scholars, educators, and schoolchildren. Educational offerings include professional training for educators around the country and Master's degree programs in children's literature with Simmons College. Museum hours are Tuesday through Friday 10 am to 4 pm, Saturday 10 am to 5 pm, and Sunday 12 pm to 5 pm. Open Mondays in July and August and during MA school vacation weeks. Admission is $9 for adults, $6 for children under 18, and $22.50 for a family of four. For further information and directions, call (413) 559-6300 or visit the Museum's website at

IMAGES ARE AVAILABLE FOR REPRODUCTION For additional press information and/or images, please contact Sandy Soderberg, Marketing Manager 413-559-6315


To Top