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The Eric Carle Museum
of Picture Book Art
  • 125 West Bay Road
  • Amherst, MA 01002


  • Thursday, Friday 10 am - 4 pm
  • Saturday 10 am - 5 pm
  • Sunday 12 pm - 5 pm

Closed Monday,Tuesday, Wednesday

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Caterpillar Show Benefit press release

The Very Hungry Caterpillar Show in New York to Benefit The Eric Carle Museum of Picture Book Art

This February, Rockefeller Productions will host a special performance of its much-anticipated new puppet show at the 47th Street Theatre in Manhattan to benefit The Eric Carle Museum of Picture Book Art. The Very Hungry Caterpillar Show benefit will be held Friday, February 19 at 11:00 am. All tickets are $75, and each guest will receive a gift bag and have the opportunity to meet the Caterpillar puppet. It will be the first weekday performance of the show and will be held during New York school vacation week. All proceeds will support The Carle’s art and literacy programs.

This critically acclaimed production features a menagerie of 75 lovable puppets, faithfully adapting four of Eric Carle’s stories from page to stage. Featured books include The Artist Who Painted a Blue Horse, Mister Seahorse, The Very Lonely Firefly, and, of course, The Very Hungry Caterpillar. Previews of the show in New York start on January 30. The Very Hungry Caterpillar Show premiered January 2015 in Sydney, Australia with a sellout season and is on continuous tour through 2017 in Australia and New Zealand.  

Jonathan Rockefeller, co-founder of Rockefeller Productions, developed the show in close cooperation with the Eric Carle Studio. Rockefeller regularly devotes his time to philanthropic work that furthers childhood literacy and an appreciation of the arts, so the mission of the Museum perfectly fit his goals. “I’m excited to bring The Very Hungry Caterpillar Show to New York City and to support the wonderful work of The Carle. It has been a thrill to be entrusted to bring to life such beloved works of children’s literature, and an honor to work with Eric’s Studio and Museum on this journey from Australia to the United States.”

Alexandra Kennedy, executive director of The Carle says, “Major cities are now discovering what we have long known: picture books attract generations of families, eager to come together and celebrate the stories and pictures they cherish. We’re so grateful to Jonathan for giving us the opportunity to bring attention and support to our work through this exciting performance.”

For more information about the show visit Benefit tickets are available through the show box office.


The mission of The Eric Carle Museum of Picture Book Art, a non-profit organization in Amherst, MA, is to inspire a love of art and reading through picture books. The only full-scale museum of its kind in the United States, The Carle collects, preserves, presents, and celebrates picture books and picture book illustrations from around the world. In addition to underscoring the cultural, historical, and artistic significance of picture books and their art form, The Carle offers educational programs that provide a foundation for arts integration and literacy.

Eric Carle and his wife, the late Barbara Carle, co-founded the Museum in November 2002. Carle is the renowned author and illustrator of more than 70 books, including the 1969 classic The Very Hungry Caterpillar. Since opening, the 40,000-square foot facility has served more than half a million visitors, including 30,000 schoolchildren. The Carle houses more than 13,000 objects, including 6,600 permanent collection illustrations. The Carle has three art galleries, an art studio, a theater, picture book and scholarly libraries, and educational programs for families, scholars, educators, and schoolchildren. Educational offerings include professional training for educators around the country and Master’s degree programs in children’s literature with Simmons College. Museum hours are Tuesday through Friday 10 a.m. to 4 p.m., Saturday 10 a.m. to 5 p.m., and Sunday 12 noon to 5 p.m. Open Mondays in July and August and during MA school vacation weeks. Admission is $9 for adults, $6 for children under 18, and $22.50 for a family of four. For further information and directions, call 413-658-1100 or visit the Museum’s website at

IMAGES ARE AVAILABLE FOR REPRODUCTION  For additional press information and/or images, please contact Sandy Soderberg, Marketing Manager (413) 658–1105 /



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