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The Eric Carle Museum
of Picture Book Art
  • 125 West Bay Road
  • Amherst, MA 01002


  • Thursday, Friday 10 am - 4 pm
  • Saturday 10 am - 5 pm
  • Sunday 12 pm - 5 pm

Closed Monday,Tuesday, Wednesday

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Get Behind Picture Books press release

The Eric Carle Museum of Picture Book Art Launches Social Media Campaign to Raise Awareness of the Importance of Picture Books and Literacy

(Amherst, MA) October 16, 2015--The Eric Carle Museum of Picture Book has launched a social media campaign to create awareness about the importance of getting behind picture books and making them a part of every child’s life. With the hashtag, Get Behind Picture Books, The Carle is asking people to share their favorite picture book and show their support. The Eric Carle Museum of Picture Book Art’s mission is to inspire a love of art and reading through picture books.

“It’s in our power to make picture books a part of every child’s life,” said Alexandra Kennedy, Carle executive director. We launched the campaign and so many people have already posted photos to social media, including a group from India. It’s wonderful to receive this support.  There are so many ways to get behind picture books—read a book to someone you love, go to the library for storytime or buy a book at a local bookstore.”

The Carle, now almost 13, gets behind picture books every day by preserving original art for future generations, inviting artists and writers to talk about their books and opens its doors every year to tens of thousands of families hungry for art and stories. Authors and illustrators Mo Willems, Norton Juster, Judy Blume, and Eric Carle have already posted photos. 

In 2014, The American Academy of Pediatrics released a policy statement recommending that pediatric providers advise parents of young children that reading aloud and talking about pictures and words in age-appropriate books can strengthen language skills, literacy development and parent-child relationships. Children who are read to during infancy and preschool years have better language skills when they start school and are more interested in reading, according to research highlighted in the statement. In addition, parents who spend time reading to their children create nurturing relationships, which is important for a child’s cognitive, language and social-emotional development.

To join The Get Behind Picture Books campaign, snap a photo with your favorite picture book and post it to social media with #GetBehindPictureBooks or email it to The Carle at and tell us what you do to champion the cause.   To see recent posts, google #GetBehindPictureBooks!


The mission of The Eric Carle Museum of Picture Book Art, a non-profit organization in Amherst, MA, is to inspire a love of art and reading through picture books. The only full-scale museum of its kind in the United States, The Carle collects, preserves, presents, and celebrates picture books and picture book illustrations from around the world. In addition to underscoring the cultural, historical, and artistic significance of picture books and their art form, The Carle offers educational programs that provide a foundation for arts integration and literacy. Eric Carle and the late Barbara Carle founded the Museum in November 2002. Eric Carle is the renowned author and illustrator of more than 70 books, including the 1969 classic The Very Hungry Caterpillar.

Since opening, the 40,000-square foot facility has served more than half a million visitors, including 30,000 schoolchildren. The Carle houses more than 13,000 objects, including 6,600 permanent collection illustrations. The Carle has three art galleries, an art studio, a theater, picture book and scholarly libraries, and educational programs for families, scholars, educators, and schoolchildren. Educational offerings include professional training for educators around the country and Master’s degree programs in children’s literature with Simmons College. Museum hours are Tuesday through Friday 10 a.m. to 4 p.m., Saturday 10 a.m. to 5 p.m., and Sunday 12 noon to 5 p.m. Open Mondays in July and August and during MA school vacation weeks. Admission is $9 for adults, $6 for children under 18, and $22.50 for a family of four. For further information and directions, call 413-658-1100 or visit the Museum’s website at

IMAGES ARE AVAILABLE FOR REPRODUCTION    For additional press information and/or images, please contact Sandy Soderberg, Marketing Manager (413) 658–1105 /


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