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The Eric Carle Museum
of Picture Book Art
  • 125 West Bay Road
  • Amherst, MA 01002


  • Thursday, Friday 10 am - 4 pm
  • Saturday 10 am - 5 pm
  • Sunday 12 pm - 5 pm

Closed Monday,Tuesday, Wednesday

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Visit the carle


New VW Bug press release

The Eric Carle Museum of Picture Book Art Welcomes New Very Hungry Caterpillar VW Bug

(Amherst, MA –April 28, 2015) –There is a new caterpillar in town! After traveling through 19 states, visiting 16 book stores, and buzzing over 4,500 miles to promote Very Hungry Caterpillar Day, The Carle’s new Volkswagen Beetle pulled up to its new home in Amherst in March. A gift from Penguin Young Readers Group, “The Bug” will be a great attraction on-site and en route to outreach and afterschool programs.

“We are so delighted to have a new Bug to replace the previous Bug, which will retire after serving the Museum since our earliest days. The caterpillar car is a popular photo opportunity for guests and has been posted on social media throughout the world. Local friends can look forward to spotting The Bug out and about in the community for years to come,” said Alexandra Kennedy, The Carle’s executive director. “We are so grateful to the publishers at Penguin Young Readers Group for their generosity. They continue to be such wonderful supporters of our work here.”

Whalen Insurance Agency of Northampton, MA will generously provide insurance sponsorship of The Bug. Museum staff will use the new car for programs and outreach to schools, libraries, and other organizations throughout the Northeast to encourage a love of art and reading.

People are invited to “Spot The Bug” and enter a monthly raffle to win a free Museum pass when they see the Bug buzzing through town. Spotters can email the date, time and place they saw The Bug to


The mission of The Eric Carle Museum of Picture Book Art, a non-profit organization in Amherst, MA, is to inspire a love of art and reading through picture books. The only full-scale museum of its kind in the United States, The Carle collects, preserves, presents, and celebrates picture books and picture book illustrations from around the world. In addition to underscoring the cultural, historical, and artistic significance of picture books and their art form, The Carle offers educational programs that provide a foundation for arts integration and literacy.

Since opening, the 40,000-square foot facility has served more than half a million visitors, including 30,000 schoolchildren. The Carle houses more than 13,000 objects, including 6,600 permanent collection illustrations. The Carle has three art galleries, an art studio, a theater, picture book and scholarly libraries, and educational programs for families, scholars, educators, and schoolchildren. Educational offerings include professional training for educators around the country and Master’s degree programs in children’s literature with Simmons College. Museum hours are Tuesday through Friday 10 a.m. to 4 p.m., Saturday 10 a.m. to 5 p.m., and Sunday 12 noon to 5 p.m. Open Mondays in July and August and during MA school vacation weeks. Admission is $9 for adults, $6 for children under 18, and $22.50 for a family of four. For further information and directions, call 413-658-1100 or visit the Museum’s website at

IMAGES ARE AVAILABLE FOR REPRODUCTION. For additional press information and/or images, please contact Sandy Soderberg, Marketing Manager (413) 658–1105 /



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