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The Eric Carle Museum
of Picture Book Art
  • 125 West Bay Road
  • Amherst, MA 01002


  • Thursday, Friday 10 am - 4 pm
  • Saturday 10 am - 5 pm
  • Sunday 12 pm - 5 pm

Closed Monday,Tuesday, Wednesday

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The Carle Launches New Website press release

The Eric Carle Museum of Picture Book Art Launches New Website

(Amherst, MA—February 14, 2014) The Eric Carle Museum of Picture Book Art has launched a newly designed website that showcases its rich variety of programs—from exhibitions to workshops to book signings with major artists. The site,, includes many illustrations from the Museum’s permanent collection.

 “Our new website really reflects our beautiful museum. Now visitors worldwide who want to visit, or just learn more about us, can learn more about our offerings while enjoying artwork from some of the leading illustrators of our time—William Steig, Leo Lionni, Jerry Pinkney, and more,” says Alexandra Kennedy, executive director.

Designed by Alexander Isley, Inc of Redding, CT, ( the new website features improved navigation and functionality throughout. Rita Marshall, the Museum’s consulting designer for print pieces, worked closely with Isley so that the Museum’s visual identity would be reflected in the new site. The site is elegant, but playful, too. On the home page, Leo Lionni’s gray mouse adds a touch of whimsy as it follows the user’s cursor with its eyes. The Museum plans to continue to add more digital images of its collection of more than 12,000 illustrations.

Other new features include online registration for classes and workshops, an online retail gift registry, and a new look for the two Museum blogs, Making Art with Children and Shop Talk:  Connecting People and Picture Books.

“We want people to know there is a lot to see and do at The Carle,” added Kennedy. “I’m very proud of our programming. People travel from quite a distance to see the artwork in our galleries and to meet their favorite authors and artists. Now our website really reflects the amazing place that Eric Carle built to honor and preserve picture book art.”

About the Museum

The mission of The Eric Carle Museum of Picture Book Art, a non-profit organization in Amherst, MA, is to inspire a love of art and reading through picture books. The only full-scale museum of its kind in the United States, The Carle collects, preserves, presents, and celebrates picture books and picture book illustrations from around the world. In addition to underscoring the cultural, historical, and artistic significance of picture books and their art form, The Carle offers educational programs that provide a foundation for arts integration and literacy. 

Eric and Barbara Carle founded the Museum in November 2002. Eric Carle is the renowned author and illustrator of more than 70 books, including the 1969 classic The Very Hungry Caterpillar. Since opening, the 40,000-square foot facility has served more than half a million visitors, including 30,000 schoolchildren. Its extensive resources include a collection of more than 10,000 picture book illustrations, three art galleries, an art studio, a theater, picture book and scholarly libraries, and educational programs for families, scholars, educators, and schoolchildren. Educational offerings include professional training for educators around the country. Museum hours are Tuesday through Friday 10 a.m. to 4 p.m., Saturday 10 a.m. to 5 p.m., and Sunday 12 noon to 5 p.m. Open Mondays in July and August and during MA school vacation weeks. Admission is $9 for adults, $6 for children under 18, and $22.50 for a family of four. For further information and directions, call 413-658-1100 or visit the Museum’s website at

IMAGES ARE AVAILABLE FOR REPRODUCTION    For additional press information and/or images, please contact Sandy Soderberg, Marketing Manager (413) 658–1105 /



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