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The Eric Carle Museum
of Picture Book Art
  • 125 West Bay Road
  • Amherst, MA 01002


  • Thursday, Friday 10 am - 4 pm
  • Saturday 10 am - 5 pm
  • Sunday 12 pm - 5 pm

Closed Monday,Tuesday, Wednesday

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Very Hungry Caterpillar Day press release

The Very Hungry Reader Tour Concludes at The Eric Carle Museum of Picture Book Art for The Very Hungry Caterpillar Day Celebration

(Amherst, MA – March 3, 2016) – The Eric Carle Museum of Picture Book Art will be the final destination for THE VERY HUNGRY READER Tour, a month-long national car and costume tour created by Penguin Young Readers to celebrate Eric Carle’s classic picture book, The Very Hungry Caterpillar. The Carle’s VW bug, painted like the Caterpillar, will travel throughout the East Coast and will arrive just in time for the Museum’s annual Very Hungry Caterpillar Celebration on Sunday, March 20th.

Launching in Philadelphia, PA, The Very Hungry Reader Tour will travel to more than 15 libraries and bookstores. On Sunday, March 20th, it will join the Holyoke St. Patrick’s Day Parade in Holyoke, MA. It will then complete THE VERY HUNGRY READER Tour at The Carle in the afternoon, where there will be festivities throughout the Museum.

"We’re so proud to wrap up the Hungry Reader Tour. For many of our Museum guests, The Very Hungry Caterpillar Day is a family tradition—a chance to celebrate one of their favorite books by making art together, playing games, and taking family pictures with the costumed character,” said Alexandra Kennedy, The Carle’s executive director.

The custom VW Bug, which Penguin Young Readers generously donated to The Carle last spring, is used year round for outreach in the region. For this tour, Penguin also has a new charitable partnership with First Book, the U.S. nonprofit organization whose mission is to provide disadvantaged children with new books. For each Eric Carle book purchased in March, a book will be donated to a child in need via First Book.

The Very Hungry Caterpillar Day, usually on the first day of spring, is celebrated nationally at schools, libraries, and bookstores. The Carle will celebrate this year on March 20, kicking off with a Member’s Pancake Breakfast catered by Carle neighbor Flayvors of Cook Farm. Throughout the day, guests can enjoy character visits, special storytimes and films, and an opportunity to create butterfly wings and collages in The Art Studio. The Carle Bookshop will have a 15 percent off sale for everything caterpillar-related.

Fans can join in the online and social media countdown to The Very Hungry Caterpillar Day using #VHCday. Fans at each event are encouraged to submit photos to The World of Eric Carle Facebook page (, or tag the page in their posts.

Since its publication in 1969, 38 million copies of the book have sold worldwide and it has been published in over 60 languages. That year the book was also named one of the best children’s books of the year by The New York Times, and has since become a beloved, must-own classic.  Today, every 30 seconds, somewhere in the world, a copy of The Very Hungry Caterpillar is sold.


Eric Carle ( has illustrated more than seventy books, many best sellers, most of which he also wrote. To date, more than 88 million copies of his books have sold around the world. Eric Carle divides his time between the Florida Keys and the mountains of North Carolina.


Penguin Random House ( is the world’s most global trade book publisher. It was formed on July 1, 2013, upon the completion of an agreement between Bertelsmann and Pearson to merge their respective trade publishing companies, Random House and Penguin, with the parent companies owning 53% and 47%, respectively. Penguin Random House comprises the adult and children’s fiction and nonfiction print and digital trade book publishing businesses of Penguin and Random House in the U.S., U.K., Canada, Australia, New Zealand, India and South Africa, and Penguin’s trade publishing activity in Asia and Brazil; DK worldwide; and Penguin Random House Grupo Editorial’s Spanish-language companies in Spain, Mexico, Argentina, Uruguay, Colombia, and Chile. Penguin Random House employs more than 10,000 people globally across almost 250 editorially and creatively independent imprints and publishing houses that collectively publish more than 15,000 new titles annually. Its publishing lists include more than 70 Nobel Prize laureates and hundreds of the world’s most widely read authors.


The mission of The Eric Carle Museum of Picture Book Art, a non-profit organization in Amherst, MA, is to inspire a love of art and reading through picture books. The only full-scale museum of its kind in the United States, The Carle collects, preserves, presents, and celebrates picture books and picture book illustrations from around the world. In addition to underscoring the cultural, historical, and artistic significance of picture books and their art form, The Carle offers educational programs that provide a foundation for arts integration and literacy.

Eric Carle and his wife, the late Barbara Carle, co-founded the Museum in November 2002. Carle is the renowned author and illustrator of more than 70 books, including the 1969 classic The Very Hungry Caterpillar. Since opening, the 40,000-square foot facility has served more than half a million visitors, including 30,000 schoolchildren.

The Carle houses more than 13,000 objects, including 6,600 permanent collection illustrations. The Carle has three art galleries, an art studio, a theater, picture book and scholarly libraries, and educational programs for families, scholars, educators, and schoolchildren. Educational offerings include professional training for educators around the country and Master’s degree programs in children’s literature with Simmons College. Museum hours are Tuesday through Friday 10 a.m. to 4 p.m., Saturday 10 a.m. to 5 p.m., and Sunday 12 noon to 5 p.m. Open Mondays in July and August and during MA school vacation weeks. Admission is $9 for adults, $6 for children under 18, and $22.50 for a family of four. For further information and directions, call 413-658-1100 or visit the Museum’s website at

IMAGES ARE AVAILABLE FOR REPRODUCTION. For additional press information and/or images, please contact Sandy Soderberg, Marketing Manager (413) 658–1105 /



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