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The Eric Carle Museum
of Picture Book Art
  • 125 West Bay Road
  • Amherst, MA 01002


  • Thursday, Friday 10 am - 4 pm
  • Saturday 10 am - 5 pm
  • Sunday 12 pm - 5 pm

Closed Monday,Tuesday, Wednesday

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VHC Wiggle Tour press release

The Carle To Celebrate The Very Hungry Caterpillar Day

Last Stop on National Wiggle Jiggle Tour


(Amherst, MA – March 4, 2015) – The Eric Carle Museum of Picture Book Art will be the final destination for THE VERY BIG WIGGLE Tour, a month-long national tour created by Penguin Young Readers to celebrate Eric Carle’s classic picture book, The Very Hungry Caterpillar. Beginning in San Carlos, CA, the Caterpillar will travel across the country in a custom Volkswagen Bug on a route shaped like Carle’s iconic character. The car will make more than twenty stops at libraries and bookstores, before arriving in Western Massachusetts on Sunday, March 22nd. There, it will participate in the popular Holyoke St. Patrick’s Day Parade then finish at The Carle in the afternoon, just in time for the Museum’s celebration of The Very Hungry Caterpillar Day.

“Our guests will be so excited that The Carle is the final stop on the Wiggle Tour! In addition to caterpillar character visits, story times, and special games and art projects, we're going to give guests a chance to pose for photos in the driver's seat of the Bug!" said Alexandra Kennedy, executive director of The Carle.

Penguin Young Readers is donating the custom VW Bug to The Carle so Museum friends can look forward to spotting it out and about in the community for years to come. “It will replace the previous VW bug, which will retire after serving the Museum since it opened in 2002,” said Kennedy. “We are so grateful to the publishers at Penguin for their generosity. They continue to be such wonderful supporters of our work here.”

Across the country, schools, libraries, and bookstores celebrate The Very Hungry Caterpillar Day, usually on the first day of spring. The Carle will celebrate this year on March 22nd, kicking off with a Member’s Pancake Breakfast catered by Carle neighbor Flayvors of Cook Farm. Guests can then enjoy character visits, special story times and films, and a chance to create caterpillars from “found materials” in The Art Studio. Whole Foods Market will be on hand with a demonstration of Very Yummy Smoothies using some of the caterpillar’s favorite ingredients. After 3pm, guests will be invited to pose for pictures in the front seat of the new Bug. Throughout, The Carle Book Shop will have a 15 percent off sale for everything caterpillar-related.

Fans can join in the online and social media countdown to The Very Hungry Caterpillar Day using #VHCday, and all tour stops are listed at the Penguin Young Readers on Tour site ( As part of the celebration and to thank readers for their support, Joester Loria Group, the licensing agency that represents Eric Carle, will sponsor a photo contest to accompany the tour. Fans at each event are encouraged to submit photos to The World of Eric Carle Facebook page (, or tag the page in their posts. Joester Loria Group will vote on the best photo from each location, and the winner from each tour spot will receive a Very Big Wiggle prize which will include a bestselling toy, game or gift.

Since its publication in 1969, 38 million copies of the The Very Hungry Caterpillar have sold worldwide and it has been published in over 60 languages. Upon its release, the book was named one of the best children’s books of the year by The New York Times, and it has since become a beloved, must-own classic. Today, every 30 seconds, somewhere in the world, a copy of The Very Hungry Caterpillar is sold.


Eric Carle ( has illustrated more than seventy books, many best sellers, most of which he also wrote. To date, more than 88 million copies of his books have sold around the world. Eric Carle divides his time between the Florida Keys and the mountains of North Carolina. Visit ( to find out more about the Eric Carle Museum of Picture Book Art in Amherst, MA.


Penguin Random House ( is the world’s most global trade book publisher. It was formed on July 1, 2013, upon the completion of an agreement between Bertelsmann and Pearson to merge their respective trade publishing companies, Random House and Penguin, with the parent companies owning 53% and 47%, respectively. Penguin Random House comprises the adult and children’s fiction and nonfiction print and digital trade book publishing businesses of Penguin and Random House in the U.S., U.K., Canada, Australia, New Zealand, India and South Africa, and Penguin’s trade publishing activity in Asia and Brazil; DK worldwide; and Penguin Random House Grupo Editorial’s Spanish-language companies in Spain, Mexico, Argentina, Uruguay, Colombia, and Chile. Penguin Random House employs more than 10,000 people globally across almost 250 editorially and creatively independent imprints and publishing houses that collectively publish more than 15,000 new titles annually. Its publishing lists include more than 70 Nobel Prize laureates and hundreds of the world’s most widely read authors.


The mission of The Eric Carle Museum of Picture Book Art, a non-profit organization in Amherst, MA, is to inspire a love of art and reading through picture books. The only full-scale museum of its kind in the United States, The Carle collects, preserves, presents, and celebrates picture books and picture book illustrations from around the world. In addition to underscoring the cultural, historical, and artistic significance of picture books and their art form, The Carle offers educational programs that provide a foundation for arts integration and literacy.

Since opening, the 40,000-square foot facility has served more than half a million visitors, including 30,000 schoolchildren. The Carle houses more than 13,000 objects, including 6,600 permanent collection illustrations. The Carle has three art galleries, an art studio, a theater, picture book and scholarly libraries, and educational programs for families, scholars, educators, and schoolchildren. Educational offerings include professional training for educators around the country and Master’s degree programs in children’s literature with Simmons College. Museum hours are Tuesday through Friday 10 a.m. to 4 p.m., Saturday 10 a.m. to 5 p.m., and Sunday 12 noon to 5 p.m. Open Mondays in July and August and during MA school vacation weeks. Admission is $9 for adults, $6 for children under 18, and $22.50 for a family of four. For further information and directions, call 413-658-1100 or visit the Museum’s website at

IMAGES ARE AVAILABLE FOR REPRODUCTION. For additional press information and/or images, please contact Sandy Soderberg, Marketing Manager (413) 658–1105 /



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