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The Eric Carle Museum
of Picture Book Art
  • 125 West Bay Road
  • Amherst, MA 01002


  • Thursday, Friday 10 am - 4 pm
  • Saturday 10 am - 5 pm
  • Sunday 12 pm - 5 pm

Closed Monday,Tuesday, Wednesday

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VHCDAY 2019 press release

The Eric Carle Museum of Picture Book Art Celebrates The Very Hungry Caterpillar Day

Amherst, MA (March 11, 2019)--The Eric Carle Museum of Picture Book Art will celebrate the 50th birthday of The Very Hungry Caterpillar during its annual Very Hungry Caterpillar Day celebration on Sunday, March 24 from noon to 4 pm. The day-long celebration features special art projects, a visit from the Caterpillar costumed character, a storytime by local author Angela DiTerlizzi, and a sale in The Carle Bookshop. The event also coincides with the final day of The Very Hungry Caterpillar Turns 50 exhibition.
Angela DiTerlizzi, author of Just Add Glitter and Some Bugs, will present a special storytime and book signing, and join The Very Hungry Caterpillar costumed character and museum guests in a Wiggle Jiggle Dance Party.Visitors to the Art Studio can contribute to a large collaborative caterpillar creation designed and facilitated by students from Holyoke Community College. The Caterpillar Lab (a non-profit organization based in New Hampshire that fosters an appreciation for the wonderful world of caterpillars) will share a Springtime Caterpillar Bonanza, where guests can learn about native caterpillars. Guests can meet and get their photo taken with The Very Hungry Caterpillar costumed character and join in a Wiggle Jiggle dance party. Also, all Very Hungry Caterpillar items in The Carle Bookshop will be 15% off (Members save 30%).
This day is also the last chance for guests to view The Very Hungry Caterpillar Turns 50 exhibition. It features work from every page and explores the origins of this classic children's book. Other highlights include the one-of-a-kind Very Hungry Caterpillar necklace Carle gave his late wife, Bobbie, as well as posters he made to commemorate earlier anniversaries of the book.
Since its publication in 1969, The Very Hungry Caterpillar has been translated into 62 languages, most recently Yiddish and Mongolian. Fifty years later, a copy of the book sells somewhere in the world every 30 seconds! Carle believes this book stands out as such a beloved classic because it is about hope. "Like the caterpillar," he says, "children will grow up and spread their wings."
12:00 pm
Museum opens to the public
FILM: Eric Carle: Picture Writer (30 min., Auditorium)
12:30 - 4:30pm
Springtime Caterpillar Bonanza with The Caterpillar Lab! (Great Hall)
1:00 - 1:30pm
Meet The Very Hungry Caterpillar (Great Hall)
1:30 - 1:45pm
Wiggle Jiggle Dance Party with the Very Hungry Caterpillar (Great Hall)
2:00 - 2:30pm
Special Storytime with Angela DiTerlizzi (Auditorium)
Book signing with Angela DiTerlizzi (Great Hall)
2:45 - 2:55pm
Film: Mister Rogers' Neighborhood, Clip from episode 1721, (10 min., Auditorium)
3:00 - 3:30pm
Meet The Very Hungry Caterpillar (Great Hall)
3:30 - 3:45pm
Wiggle Jiggle Dance Party with the Very Hungry Caterpillar (Great Hall)
FILM: House for Hermit Crab (9 min., Auditorium)
Ongoing activities: Special art project in the Art Studio, and a museum-wide Caterpillar Food Search scavenger hunt.
About The Eric Carle Museum of Picture Book Art:
The mission of The Eric Carle Museum of Picture Book Art, a non-profit organization in Amherst, MA, is to inspire a love of art and reading through picture books. A leading advocate in its field, The Carle collects, preserves, presents, and celebrates picture books and picture-book illustrations from around the world. In addition to underscoring the cultural, historical, and artistic significance of picture books and their art form, The Carle offers educational programs that provide a foundation for arts integration and literacy.

Eric Carle and his wife, the late Barbara Carle, co-founded the Museum in November 2002. Carle is the renowned author and illustrator of more than 70 books, including the 1969 classic The Very Hungry Caterpillar. Since opening, the 43,000-square foot facility has served more than 750,000 visitors, including 50,000 schoolchildren. The Carle houses more than 11,000 objects, including 7,300 permanent collection illustrations. The Carle has three art galleries, an art studio, a theater, picture book and scholarly libraries, and educational programs for families, scholars, educators, and schoolchildren. Bobbie's Meadow is an outdoor space that combines art and nature. Educational offerings include professional training for educators around the country and Master's degree programs in children's literature with Simmons College. Museum hours are Tuesday through Friday 10 am to 4 pm, Saturday 10 am to 5 pm, and Sunday 12 pm to 5 pm. Open Mondays in July and August and during MA school vacation weeks. Admission is $9 for adults, $6 for children under 18, and $22.50 for a family of four. For further information and directions, call (413) 559-6300 or visit the Museum's website at
IMAGES ARE AVAILABLE FOR REPRODUCTION For additional press information and/or images, please contact Sandy Soderberg at 413/559-6315 or


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