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The Eric Carle Museum
of Picture Book Art
  • 125 West Bay Road
  • Amherst, MA 01002


  • Thursday, Friday 10 am - 4 pm
  • Saturday 10 am - 5 pm
  • Sunday 12 pm - 5 pm

Closed Monday,Tuesday, Wednesday

Accessibility Information

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Privacy Policy

Privacy Policy
This is the web site of The Eric Carle Museum of Picture Book Art.

Our postal address is:
125 West Bay Road
Amherst, MA 01002

You can reach us via e-mail at or by telephone at (413) 658-1100.

The Web site of The Eric Carle Museum of Picture Book Art ( is designed to be as welcoming to families as the Museum itself. Its main purpose is to provide information about the Museum’s mission, founders, visitor information, exhibits, activities, programs and events. We offer the option for online purchases, donations, registrations and mailing list signup.

We may also collect name, address and email from Web site visitors provided voluntarily by visitors to the website. When we transfer and receive certain types of sensitive information such as financial information, we redirect visitors to a secure server.

The Museum aggregates general information on site usage, such as what pages visitors access, which files are downloaded, etc. This information is not directly linked to any particular visitor, but is tracked as part of the general Web site visitor population.

We have the utmost respect for the privacy and safety of all of our visitors. To ensure our compliance with the Children’s Online Protection and Privacy Act of 1998, which governs the online collection of personal information from children under 13, we would like to inform you of the following:

  • The information we collect is used to improve the content of our Web page, used to notify visitors about updates to our Web site, and is not shared with other organizations for commercial purposes. Names and email addresses may be shared with the Eric Carle Fan Club. You may view their privacy statement at
  • The Museum does not actively collect information from children age 13 and under. To discourage the collection of such information from children, we request subscribers be over 13-years old in order to subscribe.
  • The Museum keeps offline records of individuals, families, patrons and donors who have voluntarily submitted their personal information to the Museum via our Web site, or by mail, telephone, fax and/or email. If you supply us with your postal address on-line, you may receive periodic mailings from us with information on upcoming events. Persons who supply us with their telephone numbers on-line will only receive telephone contact from us with information regarding requests they have made on-line.
  • If a visitor shares with us the names of their children, these are stored in our secure Member database as part of their record. Such records are used to communicate with our visitors about upcoming exhibits, programs, events, or opportunities to extend their Membership. If a visitor does not wish to disclose this personal information, they will not be required to do so.
  • We do not partner with or have special relationships with any ad server companies. On occasion, the Museum does employ a third-party vendor, such as “Constant Contact,” or a mail house to assist with the distribution of promotional materials, through email, online or by mail, respectively. These vendors have access to our lists for a one time use only, and do not keep or otherwise use our mailing lists for more than the specific purpose for which they are hired.
  • Upon request, a visitor may access any information (including proprietary information) from their record at any time. Additionally, a visitor may wish to correct, update, or remove their names or their children’s names from our database at any time. To make edits or updates to your record, please provide us with the exact name and address to be edited, and we will be sure those names are updated or removed as requested. To do so, please contact us via email at, by telephone at 413-658-1105, or by mail at Sandy Soderberg, Marketing Manager, The Eric Carle Museum of Picture Book Art, 125 West Bay Road, Amherst, MA 01002.

We hope this content clarifies any questions or concerns you may have about our commitment to the privacy of our Visitors and their families. We will be happy to share additional information or answer any questions about our privacy policy and/or compliance with COPPA legislation, and wish all visitors a safe and enjoyable online experience at If you feel that this site is not following its stated policy, you may contact us at the above addresses or phone number, or contact the state or local chapters of the Better Business Bureau or the Massachusetts Division of Charities.

Last updated 1/2/2014

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