Green mural painting by Eric Carle
Article Type News & Press News & Press Categories News

Survey of museum-goers

Why Does Art Matter?

The past couple of years have been tumultuous for many of us, and we’d like to know how we can support and engage you in 2022 and beyond. Will you please share your thoughts by taking our survey? As a thank you for completing the survey, enter to win one of ten $100 Visa gift cards! 

2022 Annual Survey of Museum-Goers logo with silhouette of a head with speech bubble saying "We want to hear from you!" and next to it logo of American Alliance of Museums and wilkening consulting

About the survey

Staff at The Carle care deeply about creating meaningful experiences around picture books and art for our visitors, community, and throughout the world. 

But we need your help. Our visitors come to us with different needs and values, and we want to understand them. How can we better serve you? How can The Carle support your wellbeing? How can we address the challenges we are facing as a society? We want to hear your thoughts, so we are participating in a national survey of museum-goers, sponsored by the American Alliance of Museums. This survey will provide us with data from our visitors as well as nationwide results for context, helping us be more effective in the communities we serve. 

The survey only takes about 9 minutes to complete, and your support will help us make better decisions for our future. 

Note: Participation in this survey is voluntary and no questions are required. All responses to this survey will be kept confidential. Your response will not be used for any future solicitation. Participant information can be found here. If you have any problems with the survey itself, please contact the survey administrator, Jessica Strube, at 

Thank you in advance for your time and thoughts!